Wednesday, January 14, 2009
Obama Love of BlackBerry Aids Its Maker as Long as He Loses It
Obama Love of BlackBerry Aids Its Maker as Long as He Loses It: "Barack Obama’s unpaid endorsement of the BlackBerry has provided maker Research In Motion Ltd. with a marketing boost its competitors can only dream of. Now, if the company is lucky, the president-elect will stop using it.
Obama has lobbied to keep the device over the concerns of the Secret Service. While a presidential BlackBerry would enhance the maker’s image, its encryption would be a target for spies, putting its “sterling” reputation for confidentiality at risk, analyst Roger Entner said."
Obama has lobbied to keep the device over the concerns of the Secret Service. While a presidential BlackBerry would enhance the maker’s image, its encryption would be a target for spies, putting its “sterling” reputation for confidentiality at risk, analyst Roger Entner said."
